DebitAmerica, Inc. Announces the DebitAmerica Dining Gift Card MasterCard Card Program with Custom, Invitation-style Greeting Card for a Special Dining Occasion.

DebitAmerica, Inc. today announces the launch of its DebitAmerica Dining Gift Card MasterCard Card. The program combines the benefits of a restaurant gift certificate with a prepaid MasterCard card and a personalized, custom greeting card. Because gift giving is a special occasion, from the moment the card arrives, it is presented in a manner that lets the gift recipients know they are special.

Fort Worth, TX January 12 2004--DebitAmerica, Inc. today announces the launch of its DebitAmerica Dining Gift Card MasterCard Card. The program combines the benefits of a restaurant gift certificate with a prepaid MasterCard card and a personalized, custom greeting card. Because gift giving is a special occasion, from the moment the card arrives, it is presented in a manner that lets the gift recipients know they are special.

The gift arrives in an invitation-style cream envelope, with the senders name and a greeting on the front, allowing the recipient to know whom the package is from even before it is opened. The Dining Gift Card is presented in its inviting cream envelope, with a gold seal, inside a greeting card. The company provides a formal, invitation-style, gold embossed greeting card or premium note card reflecting the very special nature of the occasion. The greeting card allows the sender to customize his greeting on the front of the card as well as the message inside the card.

And, unlike restaurant-specific gift cards or gift certificates, which can only be used at one restaurant, the DebitAmerica Dining Gift Card can be used at millions of restaurants that accept MasterCard debit cards. As a result, the gift recipient can choose the restaurant where they want to dine. The DebitAmerica Dining Gift Card is available in pre-set denominations of $35, $50, $75, $100, $150, and $200.

The DebitAmerica Dining Gift Card is issued by BANKFIRST, a leading issuer of prepaid products. The Dining Gift Card is an attractive alternative to restaurant gift certificates as Dining Gift Card usage is projected to continue to grow in popularity. According to BANKFIRST sources*, over the next five years, paper based products will decreased by 50% while card offerings will increase 900%.

The DebitAmerica Dining Gift Card targets corporations who want to give a special gift to their employees as part of their recognition and incentive programs, and to say thank you to their clients. It also targets consumers who want to give a special dining gift to friends or family members. The Dining Gift Card can be used for birthdays, weddings, graduations, congratulations, and holiday gifts such as Secretarys Day, Mothers Day, Christmas, and any other gift occasion.

DebitAmerica, Inc. is a Fort Worth, TX based provider of gift and incentive products. DebitAmerica brings leading marketing program experience, comprehensive prepaid products, and greeting customization. DebitAmericas principals have management experience at leading food companies and consumer product and service companies.

Contact Information:

DebitAmerica, Inc.
817-423-9600
www.debitamerica.com

*Chain Age & TNS Intersearch Express Omnibus
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